Clean and standardize your lead data
Messy lead data slows your pipeline. Inconsistent names, malformed LinkedIn URLs, duplicates and mismatched company names create friction at every step. We clean and standardize your lead data so your team works with structured, reliable records.
Structured, consistent lead data your CRM will thank you for
Poor data quality costs sales teams hours of manual correction and leads to outreach errors — wrong names in merge fields, broken LinkedIn links, duplicate contacts. Our cleaning service standardizes your files so every record follows a consistent format before you import it anywhere.
We handle the normalization — consistent name casing, properly formatted LinkedIn URLs, standardized job titles, resolved Sales Navigator URLs where present, and deduplication. On request, we also verify existing email and phone fields and fill in missing direct contact details, so you leave the cleaning step with a file that's both consistent and more complete.
- Name normalization — consistent first/last name casing and format
- LinkedIn URL standardization — Sales Navigator URLs to public profile URLs
- Job-title normalization — remove inconsistencies and standardize variants
- Company name deduplication and standardization
- Email and phone field normalization — consistent format, invalid entries flagged
- Optional: fill in missing direct business email and phone (where available)
- Optional: append company generic email and switchboard phone as a fallback
- Removal of duplicate records based on configurable matching rules
- Delivery as structured CSV or Excel — import-ready
Who this is for
- RevOps managers cleaning CRM imports before a migration
- Sales ops teams standardizing lists from multiple sources
- Agencies cleaning client lead lists before delivery
- Data teams preparing records for enrichment pipelines
Common inputs we work with
- LinkedIn Sales Navigator exports with mixed URL formats
- CRM exports with inconsistent field values
- Lists from multiple sources that need merging and deduplication
- Apollo, Outreach, or HubSpot exports needing normalization
Other done-for-you services
Mix and match managed services to deliver exactly the file your team needs.
Get a quote for lead data cleaning
Priced by file size, number of records and specific cleaning requirements. Share a sample of your data and we'll respond with a plan.